Web Search based on Ranking

This lecture overviews Web Search based on Ranking that has many applications in Web Science and Social Media Analytics. It covers the following topics in detail: Architecture of Web Search Engine: Crawler, Indexer, Query Processor. Timeline of Ranking at Indexed Pages. Ranking Algorithms: Based on Frequency (TF-IDF), Based on Graph-Link Analysis (PageRank, Hits, Salsa, UsersRank, SimRank). Neural Networks-based ranking algorithms: Pointwise (Ranking with Large Margin Principles-SVM), Pairwise (SortNet), Listwise (ListNet). Current Neural Networks for Ranking: GEPS, MatchPyramid, C-DSSM, NeuBase. Deep Learning Metrics: Angular Loss, Nearest Neighbors Gaussian Kernels.