The current surge in video and extended reality content is causing an excessive demand for skilled human resources, data processing, and energy. The main objectives of EMERALD are to automate and speed processing for sustainable media creation; optimizing data use for Artificial Intelligence/Machine Learning (AI/ ML) while increasing the quality of content in entertainment and media applications; reducing the power demands for large-scale media data processing; and creating acceptance and demand for AI and sustainable production technologies in the entertainment and media industries.